CEO Today Europe Awards

www.ceotodaymagazine.com 14 CEO Today Europe Awards 2018 austria HARALD WINKELHOFER Founder & CEO of IQ mobile ABOUT HARALD WINKELHOFER Harald Winkelhofer is the founder (2006) and CEO of IQ mobile. He entered into the telecommunications industry after graduating from the University of Applied Sciences Technikum Wien and gained experience at two Austrian mobile network providers starting in 1998. Since 2004, he has been sharing his knowledge with others by teaching at various universities of applied sciences. Harald has been the president of MMA Austria since 2011 and is also a member of the DMVÖ as well as IAB Austria. He has been a member of the Steering Board of Dentsu Aegis Austria and a member of the Digital Board of Dentsu Aegis Germany since 2012. FIELD OF RESPONSIBILITY: To think ahead, to think laterally, to think. Employees, finance and multifaceted sales. FAVOURITE APP: Swarm, Facebook, WhatsApp, SkypeBusiness, die Presse, Austrian Airlines and Lufthansa in order to check-in… THE EXCITING THING ABOUT MOBILE MARKETING FOR IS: That it’s possible to grow from 0 to 30 employees within 10 years, as a privately financed company in Austria with an international customer focus. That mobile marketing can be integrated into the communications mix of every brand and industry. That technological development is not stagnating, and that the connection between marketing and technology can still be inspiring. That the potential remains enormous. This is the story we have written over the last decade. Even after 10 years of IQ mobile, we still have much ahead of us - and many brands to transform into “Mobile Heroes”. FIRM PROFILE IQ mobile is a specialised agency for all mobile technologies and communication solutions with 26 employees. The company is the leading mobile expert in the German- speaking area and is active around the globe. IQ mobile is part of the international Dentsu Aegis network and is responsible for more than 250 clients such as IKEA, Opel, T-Mobile, Microsoft, Sky, adidas, RBI or Mondelez International. For more information In a time when consumers want everything immediately, while also being more difficult to reach, we believe in mobile technology as the central communications link in the consumer’s decision-making journey. We envision a world in which strong brands connect with their customers via mobile – on the spot, efficiently and accurately. This vision has inspired us to use our expertise to create a successful mobile solution for brands that will allow them to gain new clients and retain loyal customers. Towards this end, we are creating data-driven, customer-friendly and customised mobile services. Unlike our competitors – from start-ups to generalists – we utilise our experience of over a decade to implement fitting, holistic mobile solutions for each brand. Our goal is to inspire the (advertising) market and forge ahead in a way that allows each of our customers to become a “Mobile Hero”. CONTACT Tel: +43 664 245 33 66 Email: harald.winkelhofer@iq-mobile.eu Website: www.iq-mobile.at