CEO Today Europe Awards

www.ceotodaymagazine.com 90 CEO Today Europe Awards 2018 the united kingdom ROB SHAW CEO of Jaywing PLC ABOUT ROB SHAW Rob has been CEO of Jaywing since 2015. He started out as a software developer. When he became IT Director at Contact Centre specialist Ventura, his career took off; Rob was on the board aged 30. Ventura grew internationally and Rob managed services for the likes of Tesco, O2 and British Gas. He moved into digital marketing when he became CTO at Latitude and MD of Latitude White. Latitude managed complex digital and search marketing campaigns and developed its own software products. Rob was part of the management team that sold to Private Equity in 2007. Rob joined search specialist Epiphany as CEO in 2009. By the time it was sold to Jaywing in 2014, it had grown from 25 to 160 people. Rob is also a non-exec director for the late Jane Tomlinson’s fundraising legacy, Run for All, and is a Trustee of the Jane Tomlinson Appeal. Rob’s 2018 outlook: “I’ve spent my career growing companies and building technology that demystify complex data problems and demonstrate its true value. Data is finally being recognised as a strategic asset. In 2018, digital transformation will be critical as AI will see a step change from companies talking about it to using it in earnest. Organisations with solid AI knowledge and an ability to gear up their platforms and operations are likely to be early adopters. Our research shows bigger organisations lack the necessary knowledge, making AI not just a great leveller but disrupter. Our recent launch of predictive modelling tool Archetype, which has cracked the problem of the AI “black box” that has until now prevented the use of AI in credit scoring, was a moment of immense pride. With tools that perform better than humans, people’s jobs will inevitably change; we believe AI will free people from doing things that get in the way of their ability to think. I’ve always worked in technical disciplines, both as a practitioner and leader. Today, those technical disciplines, each of which demand their own specialist knowledge, have to come together to achieve the best results. At Jaywing we work in a number of sectors and industries, from PPC and programmatic to brand, financial services to entertainment and of course in credit and fraud risk. Data science is what unites them. Invention and use of AI, how to connect it all together, that’s where it’s at. FIRM PROFILE Jaywing (AIM:JWNG) is a data science- led agency and consulting business with a marketing technology division. Head quartered in Sheffield, with offices in Leeds, Newbury, Swindon and London, Jaywing also has a growing presence in Sydney, Australia Jaywing employs around 650 people, with 1 in 10 an experienced Data Scientist. With data science at its core, Jaywing has developed a reputation for excellence in marketing, credit and fraud risk and business intelligence. Its highly collaborative operating model and culture sees cross-discipline integration to deliver: • performance marketing through things like search, programmatic display and email • brand-led marketing across traditional and digital channels • data science consultancy helping marketing clients to manage their data and execute highly personalised customer experiences, as well as understanding more about their customers and marketing performance. Jaywing also helps lenders satisfy banking regulation through sophisticated statistical modelling techniques and a new artificial intelligence modelling product, Archetype, which is a first to market modelling tool to have solved the problem of using AI in credit scoring. Archetype has a patent pending. • marketing technology with Jaywing Intelligence, using cutting edge technology, artificial intelligence and virtual reality to deliver unique data and insights as well as time saving automation across a range of applications. Jaywing also works with Oxford University and the University of Leeds to drive innovation and teach tomorrow’s talent. jaywing.com