CEO Today Europe Awards

95 www.ceotodaymagazine.com CEO Today Europe Awards 2018 the united kingdom TIM MASON CEO of EAGLE EYE SOLUTIONS GROUP PLC FIRM PROFILE Eagle Eye Solutions Group plc is a software as a solution (SaaS) technology company. The Company is engaged in the marketing, validation and redemption of digital promotions in real-time for the grocery, retail and hospitality industries. The Company’s software platform, Eagle Eye AIR, integrates with all existing point of sale (POS) systems and creates digital offers, rewards and vouchers then delivers them to customers by e-mail, text or through a loyalty application for instant redemption. Eagle Eye AIR enables brands and merchants to set up targeted campaigns, choosing various media channels to reach specific demographics. Eagle Eye AIR captures real-time data on consumer activity and campaign success. Eagle Eye Promote is a rules-based platform for brands and retailers, which creates, builds and manages their promotional campaigns. Eagle Eye Gift allows tracking of gift vouchers, including redemption data. Eagle Eye Reward supports and enables the digitization of loyalty schemes. Company Timeline: 2003 The eagle is born Founded by our CTO Steve Rothwell 2011 an exciting step forward Sir Terry Leahy, former Tesco CEO, joined our Board 2012 momentum starts to build Digitalised Tesco Clubcard Signed a contract with Mitchells and Butlers 2013 a steady year 3 million redemptions 2014 more eagles join the team Floated on AIM 2ergo, an SMS and premium app provider, joined the eagle eye team, enabling us to include Manchester as a second office location and grow the team 13.9 million redemptions ABOUT TIM MASON Tim has been CEO of eagle eye since September 2016, joining as Chairman in January 2016. He has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. Previously, Tim was a managing director at Sun Capital Partners and Chairman of Bonmarché Holdings plc from 2013 to 2015. Prior to that he was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Tim spearheaded Tesco’s bid to crack America, and was responsible for the expansion and operations of 150 stores US wide. Throughout his career at Tesco, he was renowned for being in touch with the customer, and instrumental in the creation of some of Tesco’s most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com). He is also currently Chairman of Starcount and a Director of Its Fresh Ltd and Purple.