Bankinter was established in June 1965 as an industrial bank, 50% between Banco de Santander and Bank of America. In 1972 it was listed on the Madrid Stock Exchange, becoming at that time a bank totally independent of its founders; it was then that it was transformed into a commercial bank. Bankinter’s history is characterized by a history of growth over the years, based on taking advantage of regulatory changes, special situations and new market niches. Bankinter is the sixth largest bank in the Spanish financial system, the fourth by market capitalization and the first by profitability and asset quality. With a presence in Spain, Portugal, Ireland and Luxembourg, Bankinter bases its strategy on different lines of business that are complementary to each other. At Bankinter we think differently because our definition of what a brand is goes beyond what is purely visible. For us it is: • The promise of a unique experience based on the quality of what we do and how we do it. • The source of our identity, of what we are and what makes us different. • The emotional and rational “contract” that we establish with our different audiences. Being exceptional on a daily basis is vital for Bankinter. This is what allows us to be the pioneer bank of reference in Spain. We were the first to create Internet banking, the first to bring banking to mobile, and the first to send text messages to confirm card payments. Being exceptional on a daily basis we have come this far and it is what will allow us to continue to be one step ahead of the others tomorrow. Our brand spirit is our engine. What we have been, what we are and what we must be again tomorrow. Being exceptional on a daily basis is vital for Bankinter. This is what allows us to be the pioneer bank of reference in Spain. We were the first to create Internet banking, the first to bring banking to mobile, and the first to send text messages to confirm card payments. Being exceptional on a daily basis we have come this far and it is what will allow us to continue to be one step ahead of the others tomorrow. María Dolores Dancausa Treviño CEO of Bankinter CEO Today Europe Award s 2022 - SPAIN - - 85 -
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