Founder & Chairman of Dino Polska S.A. TOMASZ BIERNACKI Dino is a nationwide network and a leading player in the growing mid-sized supermarket segment with a robust outlook located close to clients’ places of residence and at the same time one of the fastest growing networks, in terms of both sales revenue and the number of store locations, on the overall retail grocery market in Poland. In the last few years, the Dino chain has experienced a dynamic growth. The number of store locations increased from 111 at the end of 2010 to 2,156 at the end of 2022. Owing to our highly refined logistics network, based on our own distribution centres, approximately five thousand different kinds of products, mostly fresh food and articles from well-known brands (including a full range of food products, households chemicals and cosmetics), always make it on time to all of our stores. The full range of meats and sausages available at our locations sets us apart from our competitors. Every Dino store has a proper meat stand, with helpful staff at hand, where you can buy high-quality meats, sausages, and meat products provided by Agro-Rydzyna, a meat-processing plant belonging to the Dino Group. The Dino Polska’s strategy calls for continued growth by focusing on three key areas: • Continuation of rapid organic growth in the number of stores, continued growth in LFL sales revenue in the existing store network, • Consistent improvement in profitability. • Dino Polska’s intention is to execute its growth strategy by further utilization of the Dino Polska Group’s strengths and its competitive advantages. In the pursuit of its business objectives Dino Polska gives consideration to risks related to the climate impact exerted by its operations and the climate’s impact on the business model selected by Dino Polska. Conserving and managing natural resources rationally are firmly entrenched in our organizational culture, while our strategy aims to curtail gradually the environmental impact exerted by the operations of the Dino Polska Group. We want to be close to you and to your needs. Just for you, we have created a friendly atmosphere, provided highly skilled and helpful staff, and prepared a wide selection of goods of the highest quality, and at excellent prices. Day in, day out, we make sure our proximity supermarkets fulfil the expectations of even the most demanding customers. In our stores, shoppers can find a full range of articles, clearly arranged on the shelves, with the convenience of the buyer in mind. We want your shopping experience at Dino to be a comfortable one, and therefore our stores are designed from the ground up to meet the needs and expectations of our customers. We believe that the secret of our success lies in the freshness and high quality of the goods we sell, and we ensure this by daily deliveries of fruit, vegetables, meat and sausages. We are also convinced that work satisfaction of our personnel leads directly to the satisfaction of our customers. Therefore, we care about our employees and their working conditions. Thanks to this, we are able to provide the highest standard of customer service on a daily basis. Our knowledgeable and helpful staff, as well as our modern check-out system, ensure fast and efficient service. ABOUT DINO POLSKA S.A. CEO Today Europe Awards 2023 - POLAND - - 73 -
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