CEO Today - Europe Awards 2022

What is the story of Mooney? When I joined Sisal Group back in 2008, we were mainly focused on the lottery business. However, I was really interested in diversifying the company’s services. Back then, the FinTech and payments market sounded very promising, so we decided to enter the field as the next logical step for the Group. We saw very impressive interest as soon as we launched our payments offerings – it seemed as though consumers have been waiting for a company like ours to join the marketplace and help them to gain access to the proximity payments network. Thanks to the booming success we saw, we focused our attention on the new division of the company. The steady growth resulted in splitting the lottery business from what we called SisalPay, which eventually led to the launch of Mooney in 2019 as a merger between SisalPay and Banca 5 of Intesa Sanpaolo. We combined SisalPay’s strong payments capabilities with Banca 5’s excellent banking presence and by merging the two companies, we created a leader in the Italian market. With Mooney, we currently offer a huge portfolio of products, including payment services, cards and banking in a convenient and easy-to-navigate way. We’re a multichannel company with a very diverse portfolio of services and our customers appreciate the seamlessness and efficiency of our offerings. Today, Mooney is part of the Italian lifestyle, providing easy access to payments, banking and mobility services. What are your goals for the future of the company? Our aim is to continue growing and expanding the portfolio of the products we offer, integrating our ESG strategy. In July 2022, Mooney was jointly acquired by Enel and Intesa Sanpaolo, which will create further opportunities for future expansion. The immediate plan is to continue developing our CEO Today Europe Award s 2022 - ITALY - - 8 - We started Mooney from scratch and are now an undisputed leader in the proximity payments and banking markets.

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